"I’ve worked with Shane and Tyler for a couple of years now… They’ve always figured it out. No matter what the situation, they make things more efficient."
AscensionModel / WorkThe thinking,
The thinking,
not just the metrics.
A few representative systems. The numbers matter, but the useful part is how each business got from a leaky path to a predictable one.
Digital Lead MagnetCase 01 / 05
Building a High-Converting Lead Magnet Funnel That Scaled Quickly
The challenge
The client wanted a way to engage prospects who weren’t yet ready to commit to a webinar or higher-ticket offer. The objective was to provide immediate value through a compelling lead magnet while creating a reliable entry point into the broader customer journey.
What we built
AscensionModel developed a complete lead generation system, including Meta advertising, a conversion-focused landing page, performance tracking, and automated follow-up. Every element was designed to create a seamless experience from the first advertisement through lead capture and ongoing nurture.
800+Leads generated in the first 9 days
$3.08Average cost per lead
3.65%Average click-through rate
Live Workshop SeriesCase 02 / 05
Building the Marketing Engine Behind a Multi-Day Live Challenge
The challenge
Instead of relying on individual webinars, the client wanted to transition to a multi-day live challenge that could consistently attract qualified registrants, maintain attendance across multiple sessions, and generate sales conversations at scale. That required far more than a landing page—it demanded a coordinated marketing system capable of driving registrations, verifying lead quality, nurturing attendees between sessions, and accurately measuring what was producing revenue.
What we built
AscensionModel designed and managed the complete acquisition and conversion system surrounding the event. This included Meta advertising, registration funnels, landing pages, email and SMS campaigns, lead verification, tracking infrastructure, analytics dashboards, automations, checkout experiences, and promotional video campaigns leading up to each launch. Every touchpoint was built to move prospects from first impression through booked sales calls.
$300K+Revenue generated across six live events
89Sales calls generated
2.38xReturn on ad spend
18%Opt-in rate
Window Cleaning CampaignCase 03 / 05
Generating Higher-Quality Homeowner Leads for a Window Cleaning Business
The challenge
The business had historically relied almost entirely on door-to-door prospecting to generate new customers, limiting how quickly it could grow. The goal was to build a predictable online lead generation system capable of reaching homeowners already interested in professional window cleaning while maintaining lead quality.
What we built
AscensionModel developed a focused Meta advertising campaign supported by a dedicated landing page and conversion tracking infrastructure. The campaign was designed to move homeowners from advertisement to quote request through a simple, trust-focused experience that minimized friction while providing accurate performance measurement.
$25Average cost per lead
$470KAverage homeowner property value
25% Above AverageCompared to the surrounding county’s average home value
100%Leads generated through paid digital marketing during the campaign
AI Lead Follow-UpCase 04 / 05
Turning Unworked Leads Into Sales Conversations with AI Automation
The challenge
After launching a successful lead generation funnel, the client faced a new bottleneck: responding to every inbound lead quickly enough. Without enough team members to make outbound calls, valuable prospects risked going untouched, reducing the return on every marketing dollar spent.
What we built
AscensionModel designed and implemented an AI-powered outbound calling system that automatically engaged new leads within minutes of opting in. The solution combined intelligent automations, CRM workflows, and conversational voice AI to qualify prospects, answer common questions, and route interested leads toward booked sales conversations without requiring additional staffing.
459Calls launced
28Asked for sales call
136Answered the phone
1.17 MinutesAverage conversation length
Carpet CleaningCase 05 / 05
Modernizing a Local Service Brand with a Conversion-Focused Website
The challenge
The business had outgrown its existing website, which no longer reflected the quality of its services or made it easy for potential customers to take the next step. The goal was to create a modern digital presence that built trust quickly, simplified online bookings, and better represented the business to prospective customers.
What we built
AscensionModel designed and developed a completely new website focused on customer experience, credibility, and conversion. The project included custom page layouts, AI-assisted content development to strengthen key service pages, and seamless integration with the client’s booking platform, creating a smoother path from website visitor to scheduled appointment.
65+Jobs generated per month since launch
1m 52sAverage website session duration
Integrated BookingDirect connection with the client's scheduling platform
Complete RebuildModernized customer experience from the ground up
In their words.
The change founders describe once the system is doing the work they used to do by hand.
"They're incredible, simply put. They are so structured in what they do...all of the aspects that make a funnel successful... They're geniuses at it."
"What impressed me most was their availability and responsiveness throughout the entire process. They provided proper, actionable feedback on our presentation content, helped refine our messaging for better conversions, and went above and beyond by creating detailed analytics dashboards and troubleshooting technical challenges in real-time."
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the next case study.
Start with a focused working session with the two people who would build it. We will map how customers reach you today and show you what the system should move first.
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Acquisition plan