The playbook
we work from.
The same thinking we bring to client systems - written down. Field notes, teardowns, and templates on acquiring customers predictably. No fluff, no gated funnels.
Everything we've written down.
The one-decision landing page
Why every extra choice on a landing page costs you booked jobs - and the single-offer structure we build instead.
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Speed-to-lead: the 60-second rule
A lead goes cold faster than most owners think. The call-and-text automation that answers before your competitor wakes up.
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Stop measuring clicks, start measuring money
How to wire spend back to booked revenue so you can cut what does not work without guessing.
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Where funnels quietly leak
Five points between the ad and the sale where pipeline disappears - and how to instrument each one.
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Beating the referral lottery
For roofers, HVAC, and trades: a predictable acquisition machine that fills the quiet weeks between word of mouth.
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The follow-up that does the selling
Your workshop fills the room but not the offer. The post-event sequence that closes what the session started.
Read ->One useful idea,
every other week.
A short letter on acquiring customers predictably - teardowns, numbers, and the occasional template. No spam, unsubscribe in one click.