What does AscensionModel build?

AscensionModel builds complete customer acquisition systems: paid acquisition, landing pages, CRM, automation, attribution, and follow-up.

Who is AscensionModel for?

AscensionModel works with local service businesses, coaches, creators, and teams that need a predictable path from attention to booked customers.

What makes AscensionModel different from a traditional agency?

The founders stay close to the work, connect the full acquisition system, and tie spend back to booked revenue instead of isolated marketing metrics.

AscensionModel / About

Two people who
build the whole system.

No account managers, no hand-offs, no mystery dashboards. Just the two of us - planning the strategy, building the funnel, and picking up when you call.

Why we started

We got tired of watching good businesses get burned.

Between us we'd spent years inside agencies and in-house teams, and we kept seeing the same thing: capable owners handed slick reports they couldn't act on, spend they couldn't trace, and a rotating cast of account managers who never quite understood the business.

So we built the opposite. A two-person shop where the people who plan the strategy are the people who build the funnel and answer the phone.

Few enough clients that every system gets senior attention. Complete enough systems that nothing important falls between vendors.

Every successful business deserves a predictable system for acquiring customers - not a monthly report nobody explains.

The people behind it

A small team. On purpose.

Tyler York

Strategy & Paid Media

"The best marketing doesn’t convince people-it helps them become who they’re trying to be."

I’ve always been fascinated by why people buy. That curiosity led me down the path of marketing, behavioral psychology, and building growth systems that help businesses scale predictably. Today, as co-founder of AscensionModel, I work with businesses to build complete customer acquisition systems; from paid advertising and landing pages to AI automations and conversion optimization. I believe great marketing isn’t about tricks or hacks. It’s about understanding people, removing friction, and creating systems that consistently deliver results.

StrategyPaid MediaAutomation

Shane Henke

Client & Systems

"Quality is more important than speed. But why choose?"

I’m Shane Henke, co-founder of Ascension Model. My work focuses on helping businesses build client acquisition systems that turn attention into booked calls, qualified opportunities, and real revenue. I’ve spent the last several years working across paid advertising, landing pages, funnel strategy, automation, and content systems, which has given me a practical view of what actually helps businesses grow. Before Ascension Model, I built experience in sales, marketing, media, and operations while working closely with business owners and teams. Outside of work, my faith is a major part of my life, and I care a lot about growth, discipline, and building things that create more freedom for the people behind the business.

FunnelsClient FocusCRM & Data

How we work.

A few things we will not compromise on - the reasons clients stay after the first system launches.

The founders do the work

No junior hand-off. The people who plan it are the people who build it and pick up when you call.

Attribution over vanity

We tie spend to booked revenue, not clicks and impressions. If it cannot be traced, it does not count.

Your accounts, your data

Every ad account, pixel, and CRM lives in your name. Walk away any time with the whole thing intact.

No long-term lock-in

Month-to-month once we launch. You stay because the system works, not because a contract traps you.

The thinking, shown

We frame the problem before touching an ad, and we show you the reasoning - not just a polished chart.

Few clients, on purpose

We take on only what we can deliver at a senior level, so yours is never just another account.

Where we stand

Small footprint,
real results.

Figures are representative of engagements to date. We'd rather show you the thinking than dress up a chart.

$1.5MRevenue generated

$500KAd spend managed

20+Systems built

94%Spend attributed

Let's build yours the
same way.

Start with a focused working session with the two people who would build it. We will map how customers reach you today and show you what the system should move first.

01 Details02 Time

Acquisition plan

Two people who build the whole system.