PRIVACY POLICY

This Privacy Policy ("Policy") describes how AscensionModel ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website, use our marketing services, or interact with our digital platforms. This Policy applies to all users of our services, including clients, prospects, and website visitors.

By using our services or providing us with your information, you consent to the collection, use, and disclosure of your information as described in this Policy. If you do not agree with our policies and practices, please do not use our services.

1. INFORMATION WE COLLECT

We collect several categories of information from and about users of our services:

1.1 Personal Information

Information that identifies you personally, including but not limited to:

• Name, email address, phone number, and mailing address
• Job title, company name, and professional affiliations
• Payment information and billing details
• Account credentials and profile information
• Information provided through forms, surveys, or direct communications

1.2 Marketing and Analytics Data

Information related to your interactions with our marketing materials and services:

• Email engagement metrics (opens, clicks, conversions)
• Website usage patterns and behavior analytics
• Campaign performance data and conversion tracking
• Lead scoring and qualification information
• Marketing automation workflow data

1.3 Technical Information

Automatically collected technical data, including:

• IP address, browser type, and device information
• Operating system and platform details
• Referral sources and search terms
• Session duration and page view data
• Cookies and similar tracking technologies

2. HOW WE USE YOUR INFORMATION

We use the collected information for the following business purposes:

2.1 Service Delivery

• Providing and maintaining our marketing services and platforms
• Processing registrations, subscriptions, and payments
• Delivering requested content, resources, and communications
• Managing client accounts and relationships

2.2 Marketing and Business Development

• Sending marketing communications and promotional materials
• Conducting lead generation and qualification activities
• Analyzing market trends and customer behavior
• Developing and improving our services and offerings
• Personalizing content and user experiences

2.3 Analytics and Optimization

• Measuring campaign effectiveness and ROI
• Optimizing website performance and user experience
• Conducting A/B testing and conversion optimization
• Generating business intelligence and reporting

2.4 Legal and Compliance

• Complying with applicable laws and regulations
• Protecting our rights, property, and safety
• Responding to legal requests and investigations
• Enforcing our terms of service and policies

3. INFORMATION SHARING AND DISCLOSURE

We may share your information in the following circumstances:

3.1 Service Providers and Partners

We may share information with trusted third-party service providers who assist us in:

• Email marketing and automation (MailerLite, ConvertKit, ActiveCampaign)
• Customer relationship management (HubSpot, Salesforce)
• Analytics and tracking (Google Analytics, Meta Pixel, Hotjar)
• Payment processing (Stripe, PayPal)
• Website hosting and security services

3.2 Legal Requirements

We may disclose information when required by:

• Applicable laws, regulations, or legal processes
• Court orders or government requests
• Regulatory investigations or audits

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to the same privacy protections outlined in this Policy.

3.4 Protection of Rights

We may disclose information to protect our rights, property, or safety, or that of our users, employees, or the public.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience and collect information about your interactions with our services.

4.1 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used for advertising and retargeting purposes
• Preference Cookies: Remember your settings and preferences

4.2 Third-Party Tracking

We may use third-party services that collect, monitor, and analyze user data, including:

• Google Analytics for website analytics
• Meta Pixel for Facebook advertising
• LinkedIn Insight Tag for LinkedIn advertising
• Hotjar for user behavior analysis

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality and user experience.

5. DATA SECURITY AND RETENTION

5.1 Security Measures

We implement appropriate technical and organizational security measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection

5.2 Data Retention

We retain your information for as long as necessary to:

• Provide our services and maintain business relationships
• Comply with legal obligations and regulatory requirements
• Resolve disputes and enforce our agreements
• Fulfill the purposes outlined in this Policy

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

6. YOUR RIGHTS AND CHOICES

Depending on your location and applicable laws, you may have the following rights:

6.1 Access and Control

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Restriction: Request restriction of processing in certain circumstances

6.2 Marketing Communications

You can control your marketing preferences by:

• Unsubscribing from email communications using the unsubscribe link
• Updating your communication preferences in your account settings
• Contacting us directly to opt out of specific communications

6.3 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in Section 8. We will respond to your request within the timeframes required by applicable law.

7. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards, including standard contractual clauses and adequacy decisions, to protect your information.

8. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Updating the effective date at the top of this Policy

Your continued use of our services after any changes constitutes acceptance of the updated Policy.

9. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: